A
mong the benefits of marketing in social media:
- Coverage and involvement of users;
- Loyalty and naturalness of the perception of the advertising message (perceived by the user without the irritation inherent in traditional advertising);
- Space for maneuver (users of social media are always open to non-standard promotion mechanics);
- Ability to earn true love and user support - the Internet (represented by brand advocates, distributors of your viral content, etc.);
- The ability to "stand out from the crowd."